If

Imaginary Factory, Imaginary Factory LLC — Madison, WI

Wisconsin

About If

If is a vodka brand registered with origins in Wisconsin. The spirit is classified as vodka with an alcohol content between 80 and 89 proof. According to TTB records, the brand maintains one distinct product group currently available through retail channels. The brand has received one total label approval from the Alcohol and Tobacco Tax and Trade Bureau, with the most recent approval activity recorded in 2025. As a Wisconsin-based vodka offering, If represents the state's participation in the broader spirits market. The brand's registration with federal authorities indicates its legal status for production and distribution within the United States. The vodka category itself encompasses a range of spirits characterized by relatively neutral flavor profiles and versatility in beverage applications. Wisconsin's tradition in spirits production provides the geographic context for this brand's origins. The specific proof range of 80 to 89 proof places If within standard vodka strength parameters commonly found across the category. With its recent TTB approval activity, If appears to be actively positioned in the current market.