King St
LEVECKE CORPORATION — MIRA LOMA, CA
California
Kate Hudson's sketches helped shape King St's floral label and art deco inspired lettering, Shanken reported. Read the brand history
Jump to: Brand history · Labels · At a Glance · Producers · Sources
| Label Name | Spirit Type | Status | Approval Date | Producer | |
|---|---|---|---|---|---|
| King St VODKA 80-89 PROOF | Vodka 80-89 Proof | Approved | 2023-09-27 | LEVECKE CORPORATION, Cutler's Artisan Spirits, Inc. |
| King St VODKA 80-89 PROOF | Vodka 80-89 Proof | Approved | 2023-10-02 | LEVECKE CORPORATION, Cutler's Artisan Spirits, Inc., Brand House Wines & Spirits LLC |
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King St at a Glance
King St has 2 distinct products with 15 total TTB label approvals, including Vodka 80-89 Proof. Labels approved between 2020-01-21 and 2023-10-02. Label origins on file: California.
At a Glance data sourced from public TTB records.
King St Vodka
Kate Hudson announced King St's launch on November 14, 2019, in a release issued by the vodka brand. The name recalled her former home on King Street in New York City, where she had hosted friends, according to that announcement.
The people behind King St
Hudson had helped start the clothing business Fabletics in 2013 before turning to vodka, the launch release noted. For King St, she partnered with spirits entrepreneur David Kanbar, Shanken News Daily reported in its 2019 launch coverage.
Kanbar had co-created Skinnygirl with Bethenny Frankel and helped start Bulldog Gin, Shanken reported. He was also a former executive vice president at Skyy Spirits, according to the launch release. Shanken identified him as CEO of Brand House Wines & Spirits and described King St as a forthcoming part of that business.
Women were the intended audience, according to Shanken's account of the launch strategy. Hudson and Kanbar believed women were insufficiently targeted by vodka brands despite accounting for most consumption, the publication reported.
Developing the vodka
Hudson said she loved Dirty Vodka Martinis and wanted to develop a vodka suited to her own palate, according to the launch release.
Small-batch production, seven distillations, and alkaline water were part of the company's published brief, which also described the vodka as gluten-free. Its website also lists non-GMO corn as the raw material.
Cutler's Artisan Spirits in Santa Barbara, California, produced the vodka, Shanken reported in 2019, putting its strength at 43% alcohol by volume.
Starting in California
California BevMo stores were the initial retail destination, with Southern Glazer's handling distribution, Shanken reported at launch. The reported price was $25 for a 750-milliliter bottle.
The next planned markets were New York, New Jersey, Connecticut, Massachusetts, and Rhode Island, according to the founders' expansion plans reported by Shanken. The launch release also pointed to online availability through the brand's website as part of the planned rollout.
Continue to the TTB label records for King St on this page.
Sources
- King St. Vodka via PRNewswire. "Kate Hudson Launches King St. Vodka". 2019-11-14. https://www.prnewswire.com/news-releases/kate-hudson-launches-king-st-vodka-300958264.html
- Shanken News Daily. "Kate Hudson Enters Spirits Market With New King St. Vodka Label". 2019-11-14. https://www.shankennewsdaily.com/2019/11/14/24248/kate-hudson-enters-spirits-market-with-new-king-st-vodka-label/
- King St. Vodka. "Landing Page". Undated. https://kingstvodka.com/landing-page-v2/
- TTB Public COLA Registry via BUY.VODKA data snapshot. "King St label-record summary". Undated. local:BUY.VODKA generated brands.json, existing snapshot
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Produced at Multiple Facilities
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