Natural Light
The Glenmore Distillery, Sazerac Distillers, LLC — Owensboro, KY
California, Kentucky
Natural Light Vodka sponsored Ryan Preece’s number 37 Chevrolet at the South Point 400 in Las Vegas. Read the brand history
Jump to: Brand history · Labels · At a Glance · Producers · Sources
| Label Name | Spirit Type | Status | Approval Date | Producer | |
|---|---|---|---|---|---|
 | Natural Light VODKA - OTHER FLAVORED | Vodka - Other Flavored | Approved | 2022-05-04 | BARTON BRANDS OF CALIFORNIA, INC., The Glenmore Distillery, Sazerac Distillers, LLC |
 | Natural Light VODKA - LEMON FLAVORED | Vodka - Lemon Flavored | Approved | 2021-06-01 | The Glenmore Distillery, Sazerac Distillers, LLC |
 | Natural Light OTHER VODKA | Other Vodka | Approved | 2021-06-01 | The Glenmore Distillery, Sazerac Distillers, LLC |
Page 1 of 1
Natural Light at a Glance
Natural Light has 3 distinct products with 10 total TTB label approvals, including Other Vodka, Vodka - Lemon Flavored, Vodka - Other Flavored. Labels approved between 2021-06-01 and 2022-05-04. Label origins on file: California, Kentucky.
At a Glance data sourced from public TTB records.
Natural Light Vodka
Natural Light’s 2019 release put strawberry lemonade flavor into a light lager and flamingos on the package. Food Dive reported the beer brand’s Natural Light Vodka announcement in August 2021.
Natural Light moves into spirits
Natural Light was Anheuser-Busch’s first reduced-calorie light beer when it arrived in 1977, Food Dive reported. By the time it moved into vodka, the brand had already tried hard seltzer, frozen Naturdays popsicles, and a pineapple lemonade version of the lager. Daniel Blake of Anheuser-Busch told Food Dive the vodka was a way to meet changing tastes and give customers more occasions to choose the brand.
The launch offered Lemonade, Strawberry Lemonade, and Black Cherry Lemonade in 50 and 750 mL bottles at 30 percent alcohol by volume, Food Dive reported. VinePair reported that the company offered a rebate to buyers who tried the vodka and didn’t like it.
The Naturdays campaign
Natural Light’s 2019 release also introduced an animated film called “A Naturdays Story: Red 18,” starring Pat McAfee. The campaign asked drinkers to share their own stories and planned custom illustrations for selected entries.
The Lemonade, Strawberry Lemonade, and Black Cherry vodka artwork repeats the flamingo motif.
An eleven-state start
The vodka started in 11 states, and Natural Light announced a nationwide rollout by March 2022, Mashed reported. The promotion offered a chance to bring DJ Steve Aoki to a fan’s house for a weekend performance called the Pregame Residency. The advertised prize included a light show and bottle service. In the release quoted by Mashed, Aoki recalled getting his start playing in friends’ living rooms.
The announced 2022 promotion included the vodka flavors, while guests would supply any other Natural Light products they wanted, Mashed reported. Entries were due by May 3, 2022, according to the report.
Explore the TTB label records for Natural Light on this page.
Sources
- VinePair. “Natural Light’s Three Lemonade-Flavored Vodkas Available Nationally”. Updated March 30, 2022. Original publication date unspecified. https://vinepair.com/booze-news/natural-light-lemonade-vodka-release/
- Mashed. “Natty Light Vodka Wants To Bring DJ Steve Aoki To Your Living Room”. 2022-03-29. https://www.mashed.com/814278/natty-light-vodka-wants-to-bring-dj-steve-aoki-to-your-living-room/
- Natural Light. “History”. Undated. https://www.naturallight.com/history
- Natural Light via PR Newswire. “Natural Light Launches Refreshing New Strawberry Lemonade Beer: Naturdays”. 2019-02-25. https://www.prnewswire.com/news-releases/natural-light-launches-refreshing-new-strawberry-lemonade-beer-naturdays-300801133.html
- Food Dive. “AB InBev’s Natural Light enters vodka category”. 2021-08-30. https://www.fooddive.com/news/ab-inbevs-natural-light-enters-vodka-category/605650/
- TTB label image via BUY.VODKA. “Natural Light label 21144001000820”. Undated. https://images.buy.vodka/labels/21144001000820.webp
- TTB label image via BUY.VODKA. “Natural Light label 21144001000846”. Undated. https://images.buy.vodka/labels/21144001000846.webp
- TTB label image via BUY.VODKA. “Natural Light label 22122001000308”. Undated. https://images.buy.vodka/labels/22122001000308.webp
- TTB Public COLA Registry via BUY.VODKA data snapshot. “Natural Light label-record summary”. Undated. local:BUY.VODKA generated brands.json, existing snapshot
Are you the owner or distributor of Natural Light?
Claim this brand listing to update information or get featured. Email [email protected] with your official website URL and proof of domain control.
Produced at Multiple Facilities
Related Brands
- Burnett's also from Kentucky
- Svedka also from Kentucky
- Faber also from Kentucky
- Three Olives also from Kentucky
- Deep Eddy also from Kentucky
- Muscle also makes Vodka - Other Flavored
- Veil also makes Vodka - Lemon Flavored
- Stoli also makes Vodka - Lemon Flavored
- Heritage Distilling CO also makes Vodka - Lemon Flavored
- Holla also makes Vodka - Lemon Flavored
Related Questions
Browse All Labels
Stay informed
Get daily Vodka COLA Alerts when new approvals match your keywords.