Rocavaka

Rocavaka at a Glance

Rocavaka has 9 distinct products with 20 total TTB label approvals, including Vodka 80-89 Proof. Labels approved between 2022-04-12 and 2025-08-25. Label origins on file: Spain.

At a Glance data sourced from public TTB records.

Rocavaka: From Launch to Celebrity Collaborations

Rocavaka's grape-based vodka pairs a Spanish wine country flavor with hard rock's edginess, The Business Download wrote of the Long Island, New York startup in October 2024. Operations began in June 2021 after co-founder Bobby Fallas connected with a distiller in Madrid, the article said.

Who started Rocavaka

Bobby and Darlene Fallas started the company, and Bobby wanted to capture the flavor of Spanish Tempranillo grapes in the product, The Business Download wrote. The company says the vodka is distilled five times in copper stills, the article added, while Lennox Lewis told The Source it is distilled four times. It is distilled in Spain and imported to the United States, and it is a vegan, gluten-free product, Darlene Fallas told The Business Download.

Celebrity ambassadors

The brand works with Dee Snider, lead singer of Twisted Sister, and actor Joe Gannascoli, known as Vito in The Sopranos, as brand ambassadors, and boxer Lennox Lewis is also an ambassador, The Business Download wrote. Each bottle is distinct, and some ambassadors get custom bottles with their likeness on them, the article said. Lewis launched Rocavaka's Champions Limited Edition Vodka at Le Bar Penelope in New York City on October 13, 2024, at an event hosted by Haute Living, The Source reported.

Award, sponsorships, and canned cocktails

Rocavaka won Gold at the USA Spirits Rating Competition in 2023, The Business Download reported. The brand had been part of rock music events in the United States and Sweden, including ones hosted by iHeartRadio, and was an event sponsor for the NFL Alumni Super Bowl Party in 2022, the article said. It was also an official sponsor of The Donut Ride, a Manhattan cycling event that collects funds for cyclists with visual impairments and donates them to the nonprofit InTandem.

The company had recently launched a line of canned cocktails in three flavors, Rocalada, Rocaberry, and Rocabilly, the article reported. The products were sold mainly in New York, with a presence in Florida, New Jersey, California, and Nevada.

Label filers on file

In the TTB snapshot, Rocavaka approvals were filed first by MHW, Ltd. of Manhasset, New York, then by Matchbook Distilling Company LLC of Greenport, New York, and most recently by The Point Distillery, LLC of New Port Richey, Florida. See the TTB label records for Rocavaka on this page.

Sources

• The Business Download. “Rocavaka Combines Vegan Distilling With Rock ’n’ Roll.” 10 October 2024. https://thebusinessdownload.com/rocavaka-combines-vegan-distilling-with-rock-n-roll/
• The Source. “Boxing Legend Lennox Lewis Toasts New Ventures with Exclusive Launch of Rocavaka’s Champions Limited Edition Vodka.” 28 October 2024. https://thesource.com/2024/10/28/boxing-legend-lennox-lewis-toasts-new-ventures-with-exclusive-launch-of-rocavakas-champions-limited-edition-vodka/
• TTB Public COLA Registry via BUY.VODKA data snapshot (src/data/labels.json, local build 26 October 2026). “Rocavaka” label approvals. Local read-only query, 26 October 2026.

Permit Holders on File

• The Point Distillery, LLC
• Matchbook Distilling Company LLC
• MHW, LTD.

Related Brands

• Khrush also from Spain
• Airem also from Spain
• Barin also from Spain
• 1405 also from Spain
• 21 Platinvm also from Spain
• Muscle also makes Vodka 80-89 Proof
• Veil also makes Vodka 80-89 Proof
• Stoli also makes Vodka 80-89 Proof
• Heritage Distilling CO also makes Vodka 80-89 Proof
• Holla also makes Vodka 80-89 Proof

Related Questions

• Where is Rocavaka vodka made?
• Who makes Rocavaka vodka and who owns the brand?
• What proof is Rocavaka vodka?

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