Ultimat

Ultimat at a Glance

Ultimat has 1 distinct product with 1 total TTB label approvals, including Vodka 80-89 Proof. Labels approved between 2020-09-05 and 2020-09-05. Label origins on file: Poland.

At a Glance data sourced from public TTB records.

Ultimat: How a Blended Vodka Chased Travelers and New Markets

Ultimat was less than two years old and already in distribution in over 90% of US markets when The Moodie Report covered it in March 2003. In May 2010 Southtrade International released it in Australia at Sydney's Summit, Australian Bartender reported.

What goes into the blend

The blend is 70% potato, 15% wheat, and 15% rye vodkas, distilled to 96% alcohol by volume, diluted to 30% with demineralised water, and redistilled, Difford's Guide says. The wheat is used for texture, the rye for complexity, and the potato for richness, Australian Bartender wrote in 2010. The same report described artesian well water, ceramic filters, a distillation step the brand calls "precision hydro-selection", and carbon candle filtration.

How Ultimat reached duty free shelves

Haleybrooke International, a new company formed by former Seagram duty free executive Patrick Nilson, showed Ultimat at the Duty Free Show of the Americas in Orlando, The Moodie Report wrote. The recommended duty free price was US$50 to US$52, against around US$14 for a standard vodka, the report said. A special canister was created for travel retail, Nilson listed commitments from Hong Kong, Dubai, Mexico City, Newark, and Bermuda among others, and Haleybrooke represented the brand worldwide in that channel.

The cobalt blue decanter

The brand came in a hand blown, cobalt blue, Polish crystal decanter, The Moodie Report wrote. Australian Bartender called such hand blown decanters a hallmark of spirits produced by The Patron Spirits company. The bottle has a teardrop-shaped air pocket in its base, The Rum Howler Blog wrote in 2013. Burt Stewart, Patron Spirits vice president of sales, was then promoting the brand, with Select Wines as local importer, the blog added.

The Australian launch

The vodka would retail for between $100 and $110 a bottle in Australia, The Shout reported, describing it as a new product from the Patron Spirits Company. The Shout counted 150 guests at the launch at the Orbit bar and noted US charity events the brand had joined, including a San Diego Museum of Art cocktails evening. Every approval is listed in the TTB label records for Ultimat on this page.

Sources

• The Moodie Davitt Report (then The Moodie Report). “LIQUOR: Ex Seagram man champions the Ultimat vodka.” 13 March 2003. https://moodiedavittreport.com/liquor-ex-seagram-man-champions-the-ultimat-vodka/
• Difford's Guide. “Ultimat Vodka.” Undated. https://www.diffordsguide.com/beer-wine-spirits/1011/ultimat-vodka
• Australian Bartender. “Patron Release Ultimat Vodka.” 20 May 2010. https://australianbartender.com.au/2010/05/20/patron-release-ultimat-vodka/
• The Shout. “Southtrade launches Ultimat Vodka.” 19 May 2010. https://theshout.com.au/southtrade-launches-ultimat-vodka/
• The Rum Howler Blog. “Ultimat Vodka.” 24 February 2013. https://therumhowlerblog.com/vodka-reviews/ultimat-vodka/
• TTB Public COLA Registry via BUY.VODKA data snapshot (src/data/labels.json, local build 26 October 2026). “Ultimat” label approvals. Local read-only query, 26 October 2026.

Importer of Record

Related Brands

• Belvedere also from Poland
• Sobieski also from Poland
• Bialy Bocian also from Poland
• V-One also from Poland
• Chopin also from Poland
• Muscle also makes Vodka 80-89 Proof
• Veil also makes Vodka 80-89 Proof
• Stoli also makes Vodka 80-89 Proof
• Heritage Distilling CO also makes Vodka 80-89 Proof
• Holla also makes Vodka 80-89 Proof

Related Questions

• Where is Ultimat vodka made?
• Who makes Ultimat vodka and who owns the brand?
• What proof is Ultimat vodka?

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