Wonderland

Wonderland at a Glance

Wonderland has 1 distinct product with 14 total TTB label approvals, including Vodka 80-89 Proof. Labels approved between 2020-07-02 and 2026-08-25. Label origins on file: Michigan.

At a Glance data sourced from public TTB records.

Wonderland Vodka

Wonderland took its name from Michigan's old "Water Wonderland" license plates, according to MiBiz coverage republished by the company in 2019. An August 2019 Craft Spirits Magazine announcement described a whiskey-focused project with gin and vodka also in development.

Wonderland's two sites

Construction had begun in leased production space in Muskegon Heights, Allen Serio told MiBiz. The partners wanted their spirits to connect with West Michigan's outdoor culture and surrounding water.

The planned tasting room and cocktail bar would be at 1989 Lakeshore Drive in Muskegon's Lakeside neighborhood, according to the August 2019 announcement. Production would stay at the separate facility. The fall 2019 launch target included whiskey, vodka, gin, and rum.

Initial whiskey offerings were to be sourced and blended while the distillery's own whiskies matured, the announcement explained.

Opening through delays

Allen Serio and CEO Mark Gongalski were identified as Wonderland's co-owners in MLive's October 2020 report. Construction delays, followed by the coronavirus pandemic, pushed back the bar's opening.

While bar construction was paused, Wonderland shifted production to hand sanitizer, MLive reported. Serio said demand sent production into overdrive and sanitizer sales offset the unfinished bar's losses.

Wonderland’s Lakeside bar

By MLive’s October 2020 report, the bar had opened, offering cocktails built around whiskey, vodka, and gin. The vodka was distilled at the 2217 Lemuel Street production site, and bottles could be bought at the bar to take home.

General manager Josiah Gentry designed the drinks; the bar’s apple liqueur used apples from Schwallier’s orchard in Sparta, Michigan, MLive reported.

Serio planned to train front-of-house staff to explain the drinks and their ingredients. He connected those explanations with making craft cocktails approachable, with a planned $6 to $12 drink range accommodating simple mixed drinks as well as the bar's own recipes.

Explore the TTB label records for Wonderland on this page.

Sources

• Wonderland Distilling, republishing MiBiz. "Pair of distilleries plan launches in Muskegon area". 2019-03-25. https://wonderlanddistilling.com/pair-of-distilleries-plan-launches-in-muskegon-area/
• Craft Spirits Magazine. "Michigan’s Wonderland Distilling Announces New Tasting Room Location". 2019-08-16. https://craftspiritsmag.com/?p=724
• Wonderland Distilling, republishing MLive. "MLive Local Eats: New distillery in Muskegon’s Lakeside neighborhood celebrates Michigan’s natural wonders". 2020-10-26. https://wonderlanddistilling.com/mlive-local-eats-new-distillery-in-muskegons-lakeside-neighborhood-celebrates-michigans-natural-wonders/
• TTB Public COLA Registry via BUY.VODKA data snapshot. "Wonderland label-record summary". Undated. local:BUY.VODKA generated brands.json, existing snapshot

Produced At

Related Brands

• Drexel also from Michigan
• St. Julian Distillery also from Michigan
• Grand Traverse Distillery also from Michigan
• Ette also from Michigan
• Dream Machine also from Michigan
• Muscle also makes Vodka 80-89 Proof
• Veil also makes Vodka 80-89 Proof
• Stoli also makes Vodka 80-89 Proof
• Heritage Distilling CO also makes Vodka 80-89 Proof
• Holla also makes Vodka 80-89 Proof

Related Questions

• Where is Wonderland vodka made?
• Who makes Wonderland vodka and who owns the brand?
• What proof is Wonderland vodka?

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