Pura Vida

Desert Rock, Desert Rock Industries LLC — Scottsdale, AZ

Arizona

About Pura Vida

Pura Vida is a vodka brand registered as originating from Arizona. According to TTB COLA records, the brand is classified as a vodka at 100 proof and above. The brand maintains a single distinct product group within the vodka category. As of the most recent TTB documentation, Pura Vida has received one approved label registration, with the most recent approval occurring in 2024. The brand's entry into the spirits market is documented through its TTB classification and registration records, which identify it as a vodka spirit product meeting the regulatory standards for its designated proof category. The Arizona origin designation places the brand within that state's spirits production framework. With its recent approval history, Pura Vida represents a contemporary entry in the vodka market segment. The brand's classification at 100 proof and above positions it within the higher-proof vodka category, a specification that defines its product characteristics according to federal spirits regulations.