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Pura Vida label
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Approved Vodka

Vodka 100 Proof Up

Pura Vida

Provenance Intelligence

Permit Number
DSP-AZ-20037
Origin Arizona
Approval Date March 20, 2024
TTB Approval 24068001000534
Serial Number 240001
Proof Range 100+
Spirit Class Vodka
1 qualification note
  • Please note that this approval is for the single label attached to this COLA. No other labels may appear on the container. TTB has not reviewed this label for type size, characters per inch or contrasting background. The responsible industry member must continue to ensure that the mandatory information on the actual labels is displayed in the correct type size, number of characters per inch, and on a contrasting background in accordance with the TTB labeling regulations, 27 CFR parts 4, 5, 7, and 16, as applicable. Plant Registry/Basic Permit/Brewers No (Principal Place of Business): DSP-AZ-20037 Desert Rock, Desert Rock Industries LLC 7302 E HELM DR STE 1001 Scottsdale, AZ 85260 Plant Registry/Basic Permit/Brewers No (Other): Contact Information: PAUL HOFFMAN Phone Number: (707) 294-7051

Data sourced from TTB Public COLA Registry. Last updated 2026-06-22.

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